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Winning Ad Explored Agency’s Employee-Driven Transformation Plan

April 18, 2023

The American Public Transit Association (APTA) named EMBARK as a First Place Award winner in its 2023 AdWheel Awards competition for communications and marketing, recognizing EMBARK’s Employee-Driven Transformation Plan campaign.

The AdWheel Awards competition annually recognizes APTA member systems and business members for outstanding marketing and communications efforts that contributed to strategic goals. 

EMBARK was honored for an campaign named “The Road Mapin the Best Marketing and Communications on Workforce Development – Comprehensive Campaign division. 

“In 2020, we set out on a journey to become a world-class transportation organization with the launch of The Road Map,” EMBARK Assistant Director of Administration Suzanne Wickenkamp said. “It has been a catalyst for transforming, strengthening and reconnecting us to our mission and each other. Being recognized by our industry peers validates our effort to create a great place to workenhance the status, use and understanding of our services and preserve the trust of the COTPA board and City Council. 

AdWheel honors initiallyare awarded in four groups, based on system size. First Place winners were recognized and presented with certificates during the AdWheel Awards Luncheon at APTA’s 2023 Marketing & Communications Workshop from Feb. 26-March 1.  

Following the workshop, a second round of judging will review the top First Place Awards in each category to determine Grand Award winners, who will be honored in October at the TRANSform Conference & APTA EXPO® 2023 in Orlando, Fla. 

 EMBARK has received Grand Award recognition in the AdWheel competition six times, in 2005, 2006, 2015, 2016, 2019 and 2022.


EMBARK is the business unit of the Central Oklahoma Transportation & Parking Authority (COTPA) – a public trust administered by the City of Oklahoma City.  

EMBARK's vision is to be world-class transportation that is accessible to all, and all want to access it. EMBARK's mission is to be a self-sustaining transportation network that removes barriers of location and socioeconomic status, while elevating the status and use of public transportation so all of central Oklahoma can safely and quickly reach their destination. 

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