January 31, 2022
In celebration of Rosa Parks Day, EMBARK will offer a fare-free day on Friday, Feb. 4 for fixed-route bus, zone 1 and zone 1a ADA paratransit, and streetcar service. While the day marks Rosa Parks’ birth in 1913, February 4 is also celebrated in the transit industry as Transit Equity Day. On Transit Equity Day, EMBARK celebrates its continued commitment to fair and equitable transit services and the birthday of Rosa Parks, an American hero.
Rosa Parks is best known for her refusal in 1955 to give up her seat on a public transportation bus in Montgomery, Alabama, defying the segregation laws in place in the state. Her resistance led to a boycott of the Montgomery bus system and was a pivotal moment in the beginning of the Civil Rights movement in the 1950s and the desegregation of public transit.
“Our vision is to be world-class transportation that is accessible to all which requires taking Mrs. Parks’ legacy to heart. Through the OKC Moves transit plan, we are creating fair and equitable transit services and experiences for all residents in central Oklahoma.” said Jason Ferbrache, EMBARK Administrator
Over the past few years, EMBARK has worked to expand transit service and increase equity in central Oklahoma by:
Continued customer, community, and stakeholder surveys that guide the development of transit improvements
Offering multiple mobile apps, allowing customers to purchase and keep bus passes on their phone and offering real-time bus arrivals, respectively.
Expanding EMBARK’s social service programs, which are dedicated to partnering with community organizations to ensure transportation programs meet the needs of our community, including seniors or individuals with disabilities who are not functionally able to ride fixed-route bus service.
Adding the downtown OKC Streetcar service that includes level onboarding, accessible platforms
The announcement of RAPID, EMBARK’s new Bus Rapid Transit service that plans to begin operation in late 2023
Maintaining its current bus routes limiting disruptions to essential services during the continued pandemic.
Providing scheduled free fare days including all elections within the EMBARK service area
Providing free transportation for high school juniors and seniors through its Haul Pass Program
Providing free field trip transportation for educational purposes through its Road Scholars program
Conducting biannual ½ price pass sales to help lessen the impact of fare as a barrier for using public transit.
EMBARK is the business unit of the Central Oklahoma Transportation & Parking Authority (COTPA) – a public trust administered by the City of Oklahoma City.
EMBARK's vision is to be world-class transportation that is accessible to all, and all want to access it. EMBARK's mission is to be a self-sustaining transportation network that removes barriers of location and socioeconomic status, while elevating the status and use of public transportation so all of central Oklahoma can safely and quickly reach their destination.