July 21, 2021
OKLAHOMA CITY – EMBARK implemented its summer service changes on Sunday, July 25. The most noticeable change reflects improved service on Route 018 serving Lincoln Blvd, the same corridor where the new Homeland grocery store will open this fall. This significant change shows EMBARK's work to improve transit services as outlined in the Transit System Analysis (TSA) and adapt to a changing city and the transportation needs those changes create.
Each year in January and July, EMBARK updates its bus service to make service changes and allow its operators to change their schedule. Throughout the year, EMBARK's staff studies and monitors the system to find efficiencies, engages with operators and customers to learn about what is and isn't working, and conducts annual customer satisfaction surveys.
"As we continue to evolve services and increase productivity, we place a high value on connecting our customers with the places and people that are important to them," said EMBARK Administrator Jason Ferbrache. "The transit studies and analyses along with our customer surveys help us determine how to better serve Central Oklahoma. This bi-annual process allows us to be flexible and responsive to our customers, employees and stakeholders."
In 2013, the Central Oklahoma Transportation and Parking Authority (COTPA) – EMBARK's governing board – commissioned the TSA to identify various short and long-term recommendations for improvement. Since then, EMBARK has worked with its board and City Council to prioritize and implement a majority of the recommendations. With this summer's change, Route 018 is one of the last local OKC-funded routes to be upgraded to a seven-day service with 30-minute weekday frequency and 60-minute frequency on weekends.
Route 018 begins at the downtown Transit Center and travels along NW 4th Street to Lincoln and then north on Lincoln to Britton. The route's stops include OU Medical Center, Oklahoma History Center, the State Capitol and Langston University, with stops at two new grocery stores – The Market at Eastpoint and Homeland. The Market at Eastpoint opened earlier this year, and Homeland expects to open this fall.
"The upgrades to Route 018 are very timely as both private and public sectors are investing in our Northeast neighborhoods," adds Ferbrache.
To learn more about the Summer 2021 service changes, visit www.embarkok.com or call 405-235-7433.