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EMBARK operates its programs and services in compliance with the Americans with Disabilities Act and Federal Transit Administration guidelines for the provision of services to individuals with disabilities. EMBARK also operates its programs and services without regard to race, color, national origin or any other characteristic protected by law including Title VI of the Civil Rights Act of 1964. Every department, division, and employee of EMBARK is responsible for carrying out the agency's commitment to non-discrimination, including the requirements of Title VI.

Transit Advertising is a cost-effective way to reach prospective customers with large-as-life messages that they simply can't ignore.

Find media assets, and a general overview of EMBARK's family of services.

At EMBARK, we’re more than a bus company. We’re a close-knit transit family that plans, schedules, operates, promotes and maintains downtown parking and the public transportation system throughout the Oklahoma City metro area. Our people have passion to be world-class transportation that is accessible to all, and all want to access it.

In an effort to promote use of public transportation over cars to explore Oklahoma City shopping, entertainment venues and events, and to get out and vote.

Let EMBARK take care of the transportation on your next field trip. With EMBARK’s Road Scholars program, field trips are exciting and educational from the start.

Public transportation is our business. Rider satisfaction is our mission. We aim to provide you with our best customer experience everyday — at every stop and on every bus you ride with us.

If you ride public transportation often, for your daily commute or weekend meetups, public transit is a key part of your day. You know what normal looks like for public transit so when something doesn’t seem right, let us know so we can stop crime before it starts.

Public Ferry cruises are scheduled throughout the day. The ferry offers service to four landing locations along the Oklahoma River. Fares can be paid as you board the boat, in advance with Token Transit, or in person at the Regatta Park Landing ticketbooth.

Are you looking for family friendly adventures? Try one of these ferry trips. Ferry Fun Cruises are public ferry rides suitable for all ages that only require a regular fare.

Specialty Cruises typically run June - October. These events are open to the public and offer seasonally themed activities and require booking tickets in advance. Groups of 10+ are encouraged to consider a Private Charter to experience a more tailored experience.

Escape the ordinary and select Oklahoma River Cruises as the venue for your next meeting or special event. Your guests will be treated to impeccable service and amazing views of Oklahoma City.

Landings are the anchored platforms where guests embark and disembark the vessels. Landings have railed pathways and are ADA accessible for mobility devices, strollers, and bikes.

Located on the Oklahoma River in downtown Oklahoma City, the lush Bricktown Landing is just north of the Boathouse District and Regatta Park. Bricktown Landing is a short trip from hotels, restaurants and entertainment; and is located at the SW corner of the Bass Pro parking lot (to the left, below the Centennial Land Run Monument) at 334 Centennial Drive.

The Exchange Landing is the perfect parking refuge for those wanting to visit the downtown business and entertainment districts. Oklahoma River Cruises provides convenient direct service to Bricktown Landing where visitors can connect to the OKC Streetcar, a route serving Automobile Alley, Deep Deuce District, Midtown, and Bricktown.

Situated in Oklahoma City’s bustling Meridian Corridor, Meridian Landing is conveniently located near hotels and many popular attractions including the Will Rogers World Airport, Oklahoma State Fair Park, amusement parks, shopping and an abundance of dining and nightlife options. The Meridian Landing is the perfect parking refuge for those wanting to visit the downtown business and entertainment districts.

Located on the Oklahoma River in downtown Oklahoma City, the lush Regatta Park Landing is at the heart of the Boathouse District – an emerging world premier site for rowing and canoe/kayak. Regatta Park Landing is adjacent to downtown's Bricktown entertainment district and is just a short trip from hotels, restaurants and entertainment.

The Stockyards Landing is located in Oklahoma City's Horse Show Capitol of the World - Historic Stockyards City. This uniquely Western district offers over 70 businesses specializing in western wear, rustic furniture, farm and ranch needs, and fine dining. Easily connect to downtown. Oklahoma River Cruises provides convenient direct service to Bricktown Landing where visitors can connect to the OKC Streetcar, a route serving Automobile Alley, Deep Deuce District, Midtown, and Bricktown.

In April 2008, Oklahoma River Cruises launched ferry transit service along a seven-mile stretch of the Oklahoma River with the Devon Discovery. Shortly thereafter, the Devon Explorer and Devon Pioneer joined the fleet, offering additional ferry service, specialty cruises and private charters.

We promise to provide you with the highest level of customer service everyday. Contact us anytime, for any reason. We look forward to hearing from you.

Oklahoma River Cruises provides river ferry transit on a seven-mile stretch of the Oklahoma River. City Ferry anchored by Hornblower has partnered with EMBARK to operate this service.

Sep 16, 2024

Craig Freeman, City Manager of Oklahoma City, has named Jesse Rush Administrator of the Central Oklahoma Transportation and Parking Authority (COTPA) and Director of the City of Oklahoma City’s Public Transportation and Parking Department.

Jul 15, 2021

These service updates will become effective for OKC and Norman bus service and are intended to make service more frequent, reliable, and safe and result from operator and customer feedback.

Jul 14, 2021

The Stockyards Landing located at 800 S. Agnew Avenue offers customers easy access to explore the iconic Stockyards City and is adjacent to the City’s Equestrian Park.

Jan 13, 2021

EMBARK, Central Oklahoma’s leading transportation provider, recently named Suzanne Wickenkamp Assistant Director of Administration and Jesse Rush Assistant Director of Operations.

Oct 12, 2020

EMBARK has successfully arranged a contract amendment with long-time partner Hornblower Marine Services (HMS), to restore partial operations of Oklahoma River Cruises next month through a public private partnership.

Aug 18, 2020

EMBARK continues to adjust our response as new information and guidance are made available from local and national health officials. The following updates will be effective Sunday, August 23.

Aug 06, 2020

EMBARK has been awarded a grant to add a new Oklahoma River Cruise landing at the First Americans Museum.

Jul 21, 2020

EMBARK is preparing for system changes to focus on the preservation of essential transit services throughout FY 2021.

Jul 17, 2019

New this season, Oklahoma River Cruise tickets can be purchased through the Token Transit mobile app, which means you don’t have to stand in the hot sun for one more moment to purchase tickets at the Regatta Park Landing boathouse.

Oct 27, 2017

NewView Oklahoma employees and clients will be riding the bus throughout the day to highlight the significance of the white cane as a tool of independence and mobility for people who are blind or visually impaired.

Apr 21, 2017

EMBARK is hosting a series of listening sessions and a survey to collect input from the public about integrating and simplifying payment options for their different transit and parking services, including: bus, bike share, parking, ferry and the future Oklahoma City Streetcar.

Apr 06, 2017

2017 marks the 10th season of ferry service. Starting with just two landings and now serving four, Oklahoma River Cruises services have expanded and so have the destinations along the river.

Jul 15, 2015

Tobacco will be prohibited at all of EMBARK’s transit stops, shelters, parking facilities, ferry landings, transit facilities and vehicles.

Apr 14, 2014

Oklahoma City’s public transportation system is embarking on a new journey. The bus system, which has been in existence since 1966, will be launching major system improvements Monday, April 28 and will formally transition to a new name.

EMBARK has been awarded a grant to add a new Oklahoma River Cruise landing at the First Americans Museum, a world-class attraction and facility celebrating the culture and history of the 39 tribal nations in Oklahoma.